Tuesday, September 15, 2009
New Profiling System Goes Beyond Personality, Judges According to Facial Features: Companies Give Thumbs Up
Wednesday, August 26, 2009
Sunday, July 12, 2009
Tune in to "Empowered Living! With Dr. Andrea" with Special Guests including a
(Atlanta, D.C., & LA) - When pictures of Rhianna came out on the Internet showing her beautiful face tattered and bruised because the fist of boyfriend Chris Brown struck her in a violent attack, it left most of us in disbelief and shock - that yes, even the young and fabulous in Hollywood struggle with the same issues we deal with or talk about on a daily basis in our most intimate relationships. Yes, romantic relationships can be wonderful with the right person but as Dr. Andrea states, "A relationship with the wrong person can wreak havoc on a person's life leading to years of heartache, emotional/social damage, and even physical damage."
· It is estimated that 2 million to 4 million US women are assaulted by a domestic partner every year. Twelve million women (25% of the female population) will be abused in their lifetime.
· One study estimated that more than 3% (approximately 1.8 million) of women were severely assaulted by male partners or cohabitants over the course of a year, while other studies indicate the percentage of women experiencing dating violence, including sexual assault, physical violence, or verbal and emotional abuse, ranges as high as 65%
On Monday, July 13th at 1pm ET, Dr. Andrea will be discussing the 13 deadly relationship mistakes most smart women make in their quest to find a lifelong partner. She will be joined live by Kimberly, a woman who was abused in her first marriage of three years although the warning signs were blaring when she and her ex were only dating and "SP", a former abuser, will talk about why he found himself committing violence against women in his relationships. This timely and relevant show is not to be missed!
Tune in to listen and watch Empowered Living with Dr. Andrea for past shows on Dr. Andrea's YouTube Channel and feel free to visit the webiste at http://rs6.net/tn.jsp?t=yh9fe6cab.0.0.7ydfy7bab.0&p=http%3A%2F%2Fwww.penningtonempowerment.com%2F&id=preview to leave your thoughts, advice, and comments.
Be On The Show! info@AndreaPennington.com OR inquire@PenningtonEmpowerment.com Who is the T.A.P ( Total Audience Population)? Women 25-54Teens 18-24
Airing weekly, Empowered for Life! With Dr. Andrea
discuss timely and relevant topics including wellbeing, weight loss and body image, eating disorders, health empowerment; she will even delve into tackling work/life balance, as well as lifestyle topics that cover beauty, travel, and relationships.All media inquiries and interview requests should be directed to The Write Stylz Public Relations Firm.
Monday, June 22, 2009
If Barbie Were a Real Woman, She Would Look Like the Rest of Us!
Tune in for "Healthy is the New Skinny" on the "Dr. Andrea Show" as she Discuss the Obsession of Body Perfection in America
(Atlanta, D.C., & LA) – If Barbie were a real woman she would have: divorced Ken, had 1-tummy tuck under her belt, endured 2 lay-offs, suffered with thinning hair, turned off the lights while making love and probably been treated for her depression! Come on people let's get real; Barbie would look and feel like most of us!
Forty to fifty percent of women in the U.S. are under pressure to measure up to a certain social and cultural ideal of beauty, which can lead to poor body image. Women are constantly bombarded with "Barbie-doll" images.
If you fear the words "Pool Party", let Dr. Andrea walk you through it! Got a class or family reunion coming? Allow Dr. Andrea to boost your confidence! Is your daughter obsessed about about being SKINNY? Dr. Andrea can coach her through it! Or do you just desire to feel good about YOU? Don't miss this show!
- It is estimated that 40-50% of American women are trying to lose weight at any point in time.
- One out of every four college aged women has an eating disorder.
- Almost half of all women smokers smoke because they see it as the best way to control their weight. Of these women, 25% will die of a disease caused by smoking.
- At 5′9" tall and weighing 110 lbs, Barbie would have a BMI of 16.24 which is considered severely underweight. Because of her ridiculous proportions (39" bust, 18" waist, 33" thighs and a size 3 shoes!), if she was a real woman, she wouldn't be able to walk upright - she would have to walk on all fours.
- At age thirteen, 53% of American girls are "unhappy with their bodies." This grows to 78% by the time girls reach seventeen.
By presenting an ideal that is so difficult to achieve and maintain, the cosmetic and diet product industries are experiencing exponential growth. It's no accident that our daughters, nieces and BFF's are increasingly brainwashed into thinking that thinness is the essential criterion of beauty. The message we're hearing is either "all women need to lose weight" or that the natural aging process is a "disastrous" fate.
The next live show, scheduled June 29th will feature a discussion titled, Healthy is the New Skinny"! Dr. Andrea says, "The media has it all wrong and it's got us all trippin'! The average American woman is 5'4" tall and weighs 140 pounds. The average American model is 5'11" tall and weighs 117 pounds." Dr. Andrea will be joined by Blanche Williams, former model, Sirius-XM Radio talk show personality, author, media literacy advocate, and management director for acclaimed documentary The Soul's of Black Girls, focusing on the impact the media has on black women's self-image. Blanche has been involved with health, wellness and empowerment for over 10 years and believes that healthy mind creates a healthy body. Her book, How To Design Your Mind for Greatness, is part of Williams' Greatness By Design Empowerment Enterprises. www.greatnessbydesign.com .
11 Questions Dr. Andrea will answer during the live show:
- What is "Total Life Transformation" all about for real women with real weight issues?
- Why do some of us hate the way we look?
- How can we boost our metabolism to increase weight loss?
- How can women come to love the bodies we have on the inside?
- What are ways to reduce the weight after the baby comes?
- How can we boost the esteem of our teens and prevent poor choices?
- What unhealthy messages are we silently sending our daughters?
- What is "I Love You, Me" all about" happening in August?
- What natural methods are at our finger tips to become healthy instead of dieting for the rest of our lives?
- What attitude adjustments can we implement today for a better ME, NOW?
- Tell us more success stories about people who have changed their mental lifestyle for the better?
Airing weekly, Dr. Andrea will discuss timely and relevant topics including wellbeing, weight loss and body image, eating disorders, health empowerment, she will even delve into tackling work/life balance, as well as lifestyle topics that cover beauty, travel, and relationships.
All media inquiries and interview requests should be directed to The Write Stylz Public Relations Firm.
Dr. Andrea Pennington, a nationally renowned health expert and radio host, is the past Medical Director and Spokesperson for Discovery Health Channel and Discovery Health Online and has been featured on several TV programs such as CNN, Fox News, the Today Show, the Early Show – CBS, and Oprah. For over a decade Dr. Pennington has helped women through her medical practice and television shows to explore and release the painful trauma that has kept them from a life of joy. Dr. Pennington launched the "I Love You, Me! Women's Empowerment Project with singer-songwriter, Meritxell, the new Peaches of legendary combo Peaches and Herb. www.PenningtonEmpowerment.com .
Wednesday, April 15, 2009
The GABPC is a 3-day intensive conference with over 35 industry professionals at your fingertips to share their knowledge, stories and insight and answer your questions about working in the entertainment industry. The conference will take place April 17, 18 and 19 at Hotel Midtown (Peachtree and 10th) and is divided into creative and business tracks to help you gain knowledge and hands on experience to create your own project. The Conference is also partnered with the Atlanta Film Festival, so an attendee can maximize their experience by attending both.
This conference satisfies the creative and business aspects of this industry.
The Business Track includes seminars entitled, From Here to Hollywood: Industry Networking Basics, Documentary Dialogues, Film Entrepreneurism: A Producers Panel, Breakdown: Budgeting & Production Scheduling, In the Can: Marketing & Promoting Your Completed Project, and Distribution Options and Alternatives.
The Creative Track includes: CampusMovieFest, Directors Boot Camp, Pt 1(Pre-Production: Casting & Directors Vision), Directors Boot Camp, Pt 2 (Production: Filming), Directors Boot Camp, Pt 3 (Post Production: Editing) Seeing Red: Production on the Red Camera.
The key to opportunity is knowledge and utilizing resources. Being able to know all aspects of your craft and industry increases the chance of success. For more info or to register, go to www.gabpc.com
Monday, March 23, 2009
Sunday, March 1, 2009
As a publicist, I often wonder about my fellow publicists – specifically Chris & Rhianna's publicists as they try to figure out how to manage this crisis PR situation. I can only imagine it's daunting at best, but a statement of "She's doing well, thanks for asking" is not really saying anything.
The media is now saying they are back together, that she is pregnant, that Chris really doesn't want her, that she's 'head-over-hills in love' ...blah, blah, blah....can we get some real truth from the sources? I'm just saying...
The public wants to know what's really going on – hey, they are in the PUBLIC'S EYE and LOVE the attention when it's making them lots of money. I say, since you're profiting on my attention when it works for you, then I at least need a decent answer as to what's going on.
Not only that, here's a chance to really shine in the face of tremendous adversity as a publicist. Some things I would do are:
- Seek out an "exclusive" with a few trusted sources in print, TV or radio
- Put out an official blog and let the fans know that you know they are concerned omitting twitter and Facebook as sources
- Have an answer for media speculation - quickly
- Make some phone calls to organizations, businesses, etc. and work to partner by being a voice of reason, an advocate, etc. to soften the blow
- Last but not least, keep it moving the best way you can with your head held high
When you're in the public eye, it's hard to deal with a private situation publicly, let alone in actual privacy when no one seems to understand you need time and space to come to grips with things.
Nonetheless, they are someone's clients, but they are also people.
Fellow publicists, what do you think? How would you handle such a crisis?
Monday, February 16, 2009
In the PR business, one thing to always remember is that the task of executing good campaigns for our clients isn’t nearly as challenging as the task of a newspaper or magazine editor. While PR professionals follow the news trends, editors have the responsibility of setting them. They decide:
· the priority for each story,
· the amount of space to devote to it,
· how to illustrate it, and finally…
· how to ensure it reflects the truth!
And newspapers have to do that every day. No holidays. No breaks. Magazines go more in-depth, and because most are monthly, their challenge is far greater. They begin work on the issue that hits the stands in May way back in February, and they have to predict which stories are going to be relevant two or three months from the time it is researched and written.
The reason I point this out is because the number one pitfall of those seeking news coverage doesn’t concern the quality of the press release, the timing of the story or the skill of the spokesperson being interviewed. It concerns recognizing the needs of the editors, who are the gatekeepers between you and your story and the millions of readers they reach. From their standpoint, their newspaper or magazine does not exist to “give you coverage.” It does not exist so you can get your name in the paper and generate customers for your business.
Their publication exists to inform and entertain their readership enough to keep them subscribing. In so doing, they provide enough readership to justify selling display advertisements that appear next to their articles. In other words, the newspaper cannot make money by serving you or your company in its editorial space. It can only survive by serving its readership.So, the primary part of the equation is your approach to these editors. It’s not about bending them to your will, but rather tailoring a story and angle about your company, service or product that will appeal to their readership.
Moreover, it can’t sound like an infomercial. Anything that is too commercial will earn the response, “buy an ad.”Here are some tips on how to shape that angle:If You Want to Get in the Paper, Then Read the Paper
If you want a newspaper or magazine to feature you, then first you’d better see what they are featuring in their pages. Once you understand what they write about in their pages, it will be easier for you to see how you could fit in.
Analyze if You are Actually Newsworthy.
If your business is in an industry that is getting a lot of press lately, chances are you could piggyback on the headlines. Does your business offer solutions for people to help beat the recession? Right now, that’s a home-run story in most markets. Has your business beaten the odds or overcome adversity? Do you have an inspirational story to tell regarding how you prevailed over misfortune? Newspapers and magazines love to feature those kinds of angles, because they are universal and appeal to everyone.
Select the Right Tool to Get Coverage
When you have something to communicate to the press, use the right tool for the job. Most companies issue a press release whenever they move two inches to the left. Press releases should only be used when there is something “newsy” to communicate. Incidentally, reporters and editors don’t refer to them as press releases.
According to the Associated Press Stylebook, they are called news releases. You should think of them as news releases, too. Sometimes a simple email to an editor with three sentences describing the story angle is enough. Sometimes a pitch letter is what’s required. Remember, you don’t want to waste the time of the editors you are contacting. Give them as much information as they need to decide if you’re newsworthy, and that’s it. They won’t read a 4 page press release, so don’t feel compelled to write the company manifesto. They won’t read it, anyway.
Ask Yourself If You Would Read the Story You Want to PitchBe objective and ask yourself, if you were reading a magazine or newspaper and saw a story like the one you want the press to write on the page, would you take the time to read it? If you can imagine the headline in your head, and then hear yourself thinking “Who cares?” in response to it, chances are you need to come up with another idea.Bottom line…If you want to get in the paper, then you need to think more like the editors who control that gate. The better you can help them serve their readers, the more they will want to write about you.
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