Tuesday, March 23, 2010
Friday, March 19, 2010
Wednesday, March 17, 2010
On Friday’s broadcast of the Greenlight Project, our radio show, my co-host, Rochelle brought up the happenings of SXSW taking place March 12th – March 21st. Prior to that, she’d mentioned it a few months back and it was the first time I’d ever heard of such an event. SXSW is apparently one of the largest interactive music, film, computer and innovative technology conferences in the United States. Celebrating it’s 23rdyear, it first began in 1987 and is centered in downtown Austin every spring. This year, media entrepreneurs, techno-geeks and the worlds most innovative minds descend upon Austin, Texas for nearly 10 days of information, music and film previews, making deals, partying and discovering the next Google andTwitter empires. 23 years? Where the hell have I been? Am I the only one that has been clueless to the brilliance of SXSW?
In 1994, SXSW added film and interactive conferences making way for brands like Kodak and AT&T to use it as a branding platform while attracting a strong following among web creators and entrepreneurs like Twitter, WordPress, and Foursquare. Foursquare took to the conference this year by bringing to life its virtual city and offering the experience in 3-D, how cool is that? With its popularity growing by leaps and bounds (I recently asked my intern to get on the horn ASAP to inform us what in the devil is this thing called Foursquare), it’s becoming the new Twitter and I’d predict, with this showiness at SXSW, it’s bound to have the Twitter-world all a-buzz about its brand, thereby increasing its value 10xs over. With its focus on emerging technology, SXSW has earned the festival a reputation as a breeding ground for new ideas and creative technologies. For instance Twitter launched at SXSW in 2007 and has completely revolutionized the way we communicate online as well as has redefined the term “relationship building”. Twitter has since birthed ...continue reading
Thursday, March 11, 2010
Tuesday, March 9, 2010
It's comments like this that perpetuates stereotypes and bigotry, I think Stern needs a dose of what happened to Imus and see if that'll teach him to think before he speaks, it's about time!
Read my latest blog post, Hollywood's need for Diversity Inclusion and let me know your thoughts!
Post your comment and feel free to share with me @twsprfirm too!
Monday, March 8, 2010
Friday, March 5, 2010
Thursday, March 4, 2010
Wednesday, March 3, 2010
Tiger Tales – A Lesson in Crisis PR
February 23, 2010 · Leave a Comment
by Tamika Morrison
Tiger Woods emerged from obscurity on Friday, February 19th at 11am ET to finally deliver a statement about his allegations of infidelity. For three months he allowed the media and his 10+ mistresses to speculate, assume, and address us, the public – the mogul brand that he was and the disintegrating PR mess that he’s become. Many a publicist wondered where in the hell was his PR team when he needed them?
The Tiger Woods PR story is a lesson in PR crisis management because it was a disaster from the start. How in all of Hades can an athlete like Tiger Woods logically explain how he crashed his luxury car into a tree in his own neighborhood, traveling at less than 30mph at 2:30am if he’s not drunk, fighting or running for his life? Let’s examine a few of these bloopers.
Unfortunately for Tiger, Hades can’t help him on this one. It’s obvious from the looks and sounds of things, there’s more going on than meets the eye (note: the details of the accident scene, the 911 call, the cancelled appointments with the Florida Highway Patrol, etc.) Tiger’s PR team let too much time pass before issuing a real statement. In fact, we’re technically still waiting on one to be released. This is lesson #1 – act quickly. It seems as if his lawyer has been acting as his publicist with all the silence going on. Attorneys will tell you to keep quiet or else incriminate yourself. But in this case, that wasn’t the right approach. I’m not here to ‘knock’ his PR people when they’re already down, it’s not like PR pros go around asking for crisis situations to manage. But when a crisis arise, there’s no time to waste. Kevin Sullivan a PR veteran and ex-White House Communications director under former-President George W. Bush says it very plainly, “Tell it first, tell it yourself and tell it all. That is the tried and true formula for handling a messy public relations crisis in the smoothest possible way.”
Well as it turned out, there was nothing smooth about this mess. Before it was all said and done, there were 10 mistresses and counting that came forth with stories of scandal and infidelity. Even saying that, I’m not sure it would have been easy for Tiger to tell it all, but he should have told it first and in a timely manner. Being timely minimizes the rumor-mill from spinning out-of-control with allegations that make it harder to counter the truth. Who’s to say these 10+ women are really telling the truth, from the facts of the situation only two women seem to have credible stories. Again, if a timely message addressing the media was issued on the grounds of his infidelity, maybe things could have gone a little smoother?
In a Crisis situation you have to be quick and nimble, two elements the Woods PR team failed at terribly. A statement addressing his condition should have been released with thanks to his fans for the care and concern, he should have strategically planned a meeting with the Florida Highway Patrol (all the cancellations made things worse) and issued a gag order until his PR team had enough time to address the salacious matter, but not too long. It’s easy to say what should have been done when you’re not the one dealing with it, but I believe Tiger’s PR crisis is a textbook case to examine and learn from. In crisis, you must act quickly, logically and in a manner that keeps the brand intact.
Only time will tell the final outcome of this “Tale of the Tiger” and whether his marriage and image can be saved. He’s not only a text book case for PR pros, but a grave example to the rich and powerful that they too are subject to the laws of the land just as everyone else. As we say, “What’s done in the dark will come to the light.”
A very difficult situation for Tiger and his brand indeed.