Jayda arrived in Atlanta by way of New Orleans via Hurricane Katrina. She knew immediately that it would be a struggle continuing her company Divva Dishes in a city as large as Atlanta where no one knew her; however, instead of wallowing in self-pity, she decided to help others with bigger problems than her own. With her four children in tow, Jayda began feeding the homeless right outside of her hotel room. That experience quickly grew which in turn helped Jayda get her business off the ground through word of mouth.
Since Hurricane Katrina, Jayda has structured her life and business in the art of helping those in need through her nonprofit, Jayda Cabbell’s Love Foundation (JCLF/BITS), conducting community events to benefit those who need it the most, mentoring the youth, feeding the hungry and homeless.