T.MORRISON Presents.....TASTEMAKERS You Need to Know!

We published our first edition of our mini-magazine yesterday to RAVE reviews!  Not sure what the future holds for this publication, but we like what it stands for.  The purpose is to engage, inform and introduce you to the clients we represent and give you a little taste of what's it's like to be a true publicist.
There is a dedication, passion and commitment that must be inherent for success.  It's not about being in the spotlight.  It's about supporting people who are supposed to be in the spotlight find and maintain their way there.  That's my humble opinion.  There's a time for all and there's room for all, so let's grow together and root for each other along the way!

Enough of my soapbox, it's been a long but exciting day already and I'll share those deets later.  Enjoy the read and share your feedback!  P.S. - PR Stars, I WANT to FEATURE you and what you're doing for your clients, so hit us up!

Tiger Tales – A Lesson in Crisis PR

Tiger Tales – A Lesson in Crisis PR

February 23, 2010 · Leave a Comment

by Tamika Morrison

Tiger Woods emerged from obscurity on Friday, February 19th at 11am ET to finally deliver a statement about his allegations of infidelity. For three months he allowed the media and his 10+ mistresses to speculate, assume, and address us, the public – the mogul brand that he was and the disintegrating PR mess that he’s become. Many a publicist wondered where in the hell was his PR team when he needed them?

The Tiger Woods PR story is a lesson in PR crisis management because it was a disaster from the start. How in all of Hades can an athlete like Tiger Woods logically explain how he crashed his luxury car into a tree in his own neighborhood, traveling at less than 30mph at 2:30am if he’s not drunk, fighting or running for his life? Let’s examine a few of these bloopers.

Unfortunately for Tiger, Hades can’t help him on this one. It’s obvious from the looks and sounds of things, there’s more going on than meets the eye (note: the details of the accident scene, the 911 call, the cancelled appointments with the Florida Highway Patrol, etc.) Tiger’s PR team let too much time pass before issuing a real statement. In fact, we’re technically still waiting on one to be released. This is lesson #1 – act quickly. It seems as if his lawyer has been acting as his publicist with all the silence going on. Attorneys will tell you to keep quiet or else incriminate yourself. But in this case, that wasn’t the right approach. I’m not here to ‘knock’ his PR people when they’re already down,  it’s not like PR pros go around asking for crisis situations to manage. But when a crisis arise, there’s no time to waste. Kevin Sullivan a PR veteran and ex-White House Communications director under former-President George W. Bush says it very plainly, “Tell it first, tell it yourself and tell it all. That is the tried and true formula for handling a messy public relations crisis in the smoothest possible way.”

Well as it turned out, there was nothing smooth about this mess. Before it was all said and done, there were 10 mistresses and counting that came forth with stories of scandal and infidelity. Even saying that, I’m not sure it would have been easy for Tiger to tell it all, but he should have told it first and in a timely manner. Being timely minimizes the rumor-mill from spinning out-of-control with allegations that make it harder to counter the truth. Who’s to say these 10+ women are really telling the truth, from the facts of the situation only two women seem to have credible stories. Again, if a timely message addressing the media was issued on the grounds of his infidelity, maybe things could have gone a little smoother?

In a Crisis situation you have to be quick and nimble, two elements the Woods PR team failed at terribly. A statement addressing his condition should have been released with thanks to his fans for the care and concern, he should have strategically planned a meeting with the Florida Highway Patrol (all the cancellations made things worse) and issued a gag order until his PR team had enough time to address the salacious matter, but not too long. It’s easy to say what should have been done when you’re not the one dealing with it, but I believe Tiger’s PR crisis is a textbook case to examine and learn from. In crisis, you must act quickly, logically and in a manner that keeps the brand intact.

Only time will tell the final outcome of this “Tale of the Tiger” and whether his marriage and image can be saved. He’s not only a text book case for PR pros, but a grave example to the rich and powerful that they too are subject to the laws of the land just as everyone else. As we say, “What’s done in the dark will come to the light.”

A very difficult situation for Tiger and his brand indeed.

The PR Saga: Featuring Chris Brown & Rhianna

As a publicist, I often wonder about my fellow publicists – specifically Chris & Rhianna's publicists as they try to figure out how to manage this crisis PR situation. I can only imagine it's daunting at best, but a statement of "She's doing well, thanks for asking" is not really saying anything.

The media is now saying they are back together, that she is pregnant, that Chris really doesn't want her, that she's 'head-over-hills in love' ...blah, blah, blah....can we get some real truth from the sources? I'm just saying...

The public wants to know what's really going on – hey, they are in the PUBLIC'S EYE and LOVE the attention when it's making them lots of money. I say, since you're profiting on my attention when it works for you, then I at least need a decent answer as to what's going on.

Not only that, here's a chance to really shine in the face of tremendous adversity as a publicist. Some things I would do are:

• Seek out an "exclusive" with a few trusted sources in print, TV or radio
  
• Put out an official blog and let the fans know that you know they are concerned omitting twitter and Facebook as sources
  
• Have an answer for media speculation - quickly
  
• Make some phone calls to organizations, businesses, etc. and work to partner by being a voice of reason, an advocate, etc. to soften the blow
  
• Last but not least, keep it moving the best way you can with your head held high
  

When you're in the public eye, it's hard to deal with a private situation publicly, let alone in actual privacy when no one seems to understand you need time and space to come to grips with things.

Nonetheless, they are someone's clients, but they are also people.

Fellow publicists, what do you think? How would you handle such a crisis?